Why does Ampleforth fall?

Watching the DeFi liquidity for a long time, one could notice an initially stable growth of $AMPL token. But recently, the token has been steadily going down, as can be seen in this graph:

This fall is due to the growth of Circulation, which is inversely proportional to the token price:

Also, it is noticeable by increasing the number of holders in Holder Distribution:

It is quite probable that in the nearest future this token should not be used for purchase and investment in liquidity.