A few references:

• DOGE, Dogefather, SNL - https://www.marketwatch.com/story/elon-musk-dubs-himself-the-dogefather-in-snl-promo-tweet-prompting-real-people-to-invest-actual-money-in-joke-crypto-11619633399
• Facebook, BTC - https://investorplace.com/2021/04/facebook-buying-bitcoin-7-things-we-know-about-the-rumors/