Will you soon be able to pay with Bitcoin at Whole Foods, Office Depot and Gamestop? That seems to be the vision behind Flexa, a payments startup which just unveiled an app where consumers can spend their crypto at various major American retailers.

The app, dubbed Spedn, is already live and will aim to facilitate transactions in three steps:

1. Add crypto to the Spedn wallet
2. Tap a supported brand
3. Scan a code

In realization of this project, Flexa has partnered with the Winklevoss-founded Gemini exchange, to ensure Spedn wallets through the exchange’s infrastructure.

At the moment, Spedn purchases can be made using bitcoin, ether, bitcoin cash as well as the gemini stablecoin, though the merchants receive fiat in the end.

While the news was relatively well received by the crypto community at large, some in the BCH subreddit found Flexa’s terms and conditions far too limiting:

And while r/btc was debating whether this was actually good for BCH, other subreddits were already trying to get in on the action, including Nano:

LTC:

...and Dash, to name a few:

Meanwhile, some in the OMG community see Flexa/Spedn as another direct competitor to their favorite project: