Brave Ads are live - what does it mean for BAT's adoption?

Apr 25, 2019

Brave Ads are finally live.

Starting today, the users of the Brave browser will be able to opt-into “privacy-preserving” ads and begin earning Brave Rewards. These users will receive 70% of the ad revenue share as a reward for their attention, which they will also be able to “auto-contribute” to publishers under default settings.

Brave has been the talk of the crypto town recently, due to last week’s launch of Brave Rewards on Android, as well as the (so far uncorroborated) Facebook interest rumours. The latest news have already rippled through major crypto subreddits:

As a result, BAT has also seen a massive spike in social chatter, with over 960 new ‘BAT’ mentions recorded on the Social Trends tool over the past 24 hours:

And while the coin is currently down 4.95% for the day, this is likely due to a market-wide slump than anything project-specific. In fact, BAT has been on a tear lately, taking full advantage of April’s bull run and then same. At the moment, Brave’s native asset has gained 102.2% over the last month, and almost double that in the past 60 days.

Analyzing the recent BAT-related chatter, it seems that the project’s recent efforts have earned them a medley of new fans - and prospective users. On Telegram, people are trying to figure out the actual mechanism for earning BAT. In fact, I don’t think I’ve ever seen anyone this excited about watching ads!

Similar questions have been posited on reddit threads about the announcement as well:

And while it’s still got ways to go before gaining mainstream adoption, the initial response sure seems to validate Brave’s business proposition.

It will be very interesting to see how the launch of Brave Ads impacts BAT's on-chain activity going forward. The token’s daily active addresses (and new network addresses) have been on a steady incline over the past 3 months, and the price loyally followed: